This post is dedicated to all of my readers with a sweet tooth!, you might know know what PEPERO is because most people (outside Korea) call them Pocky (Japanese Version), well Peperos are the same as Pocky... a thin cookie stick dipped in chocolate (yuuummers!!!), who wouldn't like that?? lol Well I just found out that this sweet treat is "celebrated" on 11/11 :O in Korea in if you live in Korea there is a very good chance that you will receive a couple of boxes of Peperos *So I've heard and I envy you for that lol*
The classic pepero sold by Lotte is a thin biscuit stick that is dipped in chocolate. Over time these have evolved into thin pretzel wrappers with chocolate inside (called Nude Pepero), Almond Chocolate, Strawberry, Blueberry, Nude Lemon Cheese, and then huge peperos that are the length of an adult’s arm. It is easy to get overwhelmed by the number of these strange thin snacks that swarm the Korea landscape on 11/11. So how did it start?
The Lotte Confectionary Company introduced Pepero to Korea back in the 1980s. Many people believe
that the company invented this day to increase their sales. If the Lotte Company did do this then it was a huge success. It sells almost two-thirds of it’s yearly total of these snacks in the two months before November 11th (Source: Lina Yoon Wall Street Journal 2006). The Lotte Company refutes this claim because they say they only started marketing these snacks in the year 2000 after marketing personnel started to notice a yearly jump in sales around the 11th. Koo Ja-ryung, the branding manager of Pepero said "Actually, we didn't start Pepero day. The theory says it started when some middle school girls started exchanging the snack with the wish that they would become "as tall and slender as a Pepero."
Another theory of why is celebrated in 11/11 is that because when written as 11/11, it resembles four long pepero sticks.
Regardless of Pepero Day's origins, its celebration has become an annual tradition since 1994, and, each year as the day approaches, South Koreans stock up on these little confections to be ready to use them as an expression of their esteem and affections for those they hold near and dear. Couples will each put the end of the thin snacks and eat towards each other for a kiss.
While the regular pepero only cost 800-1000 won (about 75 cents to 1 dollar), these days many high-end bakeries and chocolaterias have been getting in on the holiday and have been making gourmet pepero. Some of these pepero include Italian dark chocolate and orange peel, white chocolate macadamia nut, and black and white sesame. The most visually awing is the giant pepero. Sure, they might look impressive but they taste like a bland breadstick covered in chocolate. But that’s not the point. You are giving this giant pepero tosomeone as a symbol of your love. It says, “You’re number one in my heart.” <--- Awww <3 lol
So, now you know,,, if you want to tell someo one you love him/her... say it with a Pepero!!! lol and have a happy Pepero day!! n_n
-Gisela V.
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| omg omg omg!!!! |
The Lotte Confectionary Company introduced Pepero to Korea back in the 1980s. Many people believe
that the company invented this day to increase their sales. If the Lotte Company did do this then it was a huge success. It sells almost two-thirds of it’s yearly total of these snacks in the two months before November 11th (Source: Lina Yoon Wall Street Journal 2006). The Lotte Company refutes this claim because they say they only started marketing these snacks in the year 2000 after marketing personnel started to notice a yearly jump in sales around the 11th. Koo Ja-ryung, the branding manager of Pepero said "Actually, we didn't start Pepero day. The theory says it started when some middle school girls started exchanging the snack with the wish that they would become "as tall and slender as a Pepero."
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| Yuuuu-mmy!!!!!!!!! |
Regardless of Pepero Day's origins, its celebration has become an annual tradition since 1994, and, each year as the day approaches, South Koreans stock up on these little confections to be ready to use them as an expression of their esteem and affections for those they hold near and dear. Couples will each put the end of the thin snacks and eat towards each other for a kiss.
While the regular pepero only cost 800-1000 won (about 75 cents to 1 dollar), these days many high-end bakeries and chocolaterias have been getting in on the holiday and have been making gourmet pepero. Some of these pepero include Italian dark chocolate and orange peel, white chocolate macadamia nut, and black and white sesame. The most visually awing is the giant pepero. Sure, they might look impressive but they taste like a bland breadstick covered in chocolate. But that’s not the point. You are giving this giant pepero tosomeone as a symbol of your love. It says, “You’re number one in my heart.” <--- Awww <3 lol
So, now you know,,, if you want to tell someo one you love him/her... say it with a Pepero!!! lol and have a happy Pepero day!! n_n
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| Awww the cutest peperos EVER!!!! |
-Gisela V.
OMG, they look both cute and yummie!
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